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Biking Business “Let’s Ride” is Growing

By Lulu

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Let’s Ride started in a small storefront in 2008, moved to US 19 in Port Richey in 2010 and now has two locations totaling over 6,000 sq. ft. Lisa and Bob Contorno said, “When we purchased the business in 2016 it was in the red. It took an overwhelming amount of work, advertising, and every cent we had or could borrow. When you put it all in, it’s scary. Your security is at risk, so you don’t count hours worked, just the measure of results, it’s a win or lose deal.”

They have always loved motorcycles, owned and ridden them. Bob was involved in two past dealerships, J & J Cycle and Liberty Harley-Davidson, both were in Ohio. Florida is much different, it’s an all year riding climate Bob said. According to Bob they have met so many great people from their motorcycling. Both Bob & Lisa are very active helping others, with sponsorship of so many events and worthy causes. They are members of and support the Sun Coast Brotherhood because they are a group that stands for Biker Rights and help so many in need, including children.

Lisa said, “Motorcycling is not just transportation, it is all about a common love for freedom”. Let’s Ride Retail on State Road 52 in Hudson, Florida makes and supplies patches, vests and riding gear to many organizations, clubs and people. “It’s self-expression” she said, “Making patches and sewing is rewarding!”

Bob added, we now have our service center open. Located at 6151 Springer Drive in Port Richey, Florida with trained mechanics, the five-lift center is “state of the art”. Bob said, “Nothing goes out unless it’s correct. We are taking pride in the trust people place in Let’s Ride to service their motorcycles. The labor rate is $85.00 per hour. Not abusive like most other dealer’s rates.”
Lisa also wants everyone to know that autos and trucks are for sale at the retail store, and at the service center they sell new and used motorcycles. Expanding into more facets of the industry is giving Let’s Ride the opportunity to grow. Bob and Lisa also want to thank the people who have made this possible. “Thunder Roads Florida has been great covering our events. The Fran Haasch Law Firm has always supported us and the motorcycle community. Other local “Biker Magazines” have helped and our customers have become family. Without these people, we would not be here.” Please drop in and meet the staff, and hopefully you will find “your new motorcycle store”. PS Let’s Ride is working on its first new franchised location. More to come soon. Let’s Ride!

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